Qualcomm is releasing a new Snapdragon 8 Gen 2 model that is still being challenged by MediaTek’s newest flagship Dimensity 9200 SoC. However, MediaTek also plans to release a Windows on Arm laptop with their new Dimensity 9200 SoC. This will be the first time that Qualcomm has released a Windows on Arm laptop.
At a recent executive event, where company executives discussed a US$40 billion possibility, MediaTek reportedly reiterated its aspirations to enter the Windows on Arm market. Aside from more potent Kompanio SoCs, which should offer a competitive alternative to Qualcomm’s Snapdragon 8cx Gen 3 processor, MediaTek is also exploring producing 5G modems, Wi-Fi + Bluetooth cards, and displays ICs for laptops.
According to MediaTek Vice President Vince Hu, the company is planning to enter the PC market from “the low-power sector to the high-power region.” This indicates that MediaTek plans to create its own processing and graphics cores, much like Apple does with its M processors. This could mean that MediaTek will attempt to create a competitive advantage in this market.
Adam King was hired by MediaTek to serve as the company’s client’s General Manager of Computing in order to further its Windows-on-Arm aspirations. King formerly held a position at Intel, where he was responsible for the sales of client platforms for 6 years, Gen 4 to Gen 6 notebooks, and processors for 4 years. King stated that “In the long term, the market will […] transition to Arm-based CPUs for power and area efficiency. “, which we estimate is “a lot of work” and “a lot of challenges to overcome.” There is no hint as to what to expect from the next Kompanio SoC.
